Pure Hammersmith, which houses more than 400 students on the former site of the Hammersmith Palais, strikes a deft balance between old and new: it’s confident and contemporary but doesn’t detract from the Grade II-listed buildings on either side. Giving the scheme a distinct sense of character while stitching it into the local conservation area was no mean feat, but we achieved just that, setting a new benchmark for UK student housing in the process.
Our design comprises three buildings set around a central courtyard. Slim vertical windows and brick and stone-trimmed facades give the trio a shared identity, though each building has its own scale and materials reflective of its immediate surroundings. Together the structures provide 418 top-quality studio apartments, each with a bathroom, kitchen, and study and sleep area. The scheme also provides a gym, several communal areas, leisure and retail spaces, an outdoor courtyard, and ample cycle parking.
Students can socialise freely but still have a space to call their own. It’s this interplay between public and private zones, as well as the high quality of the interiors, that sets Pure Hammersmith apart and ensures its viability for years to come.
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A wall displaying the original Art Deco lettering relating to the Hammersmith Palais’ entertainment history has been retained.
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The Hammersmith Palais has a fantastic cultural heritage within the Hammersmith Broadway Conservation Area. We’ve designed a scheme that communicates its legacy and stitches the historic street back together.
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![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=341&ixlib=php-1.2.1&w=210&s=96f9eac76aa1fbaae8428f4c0c6eec2c 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=681&ixlib=php-1.2.1&w=420&s=1661ad301fed5a1d79f5620f6d2612f9 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=1245&ixlib=php-1.2.1&w=768&s=5d6edcfddffd5e13befaba19e3faeab5 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=1660&ixlib=php-1.2.1&w=1024&s=916f7d12c57eb4f7597cda934b0a8cdb 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=2270&ixlib=php-1.2.1&w=1400&s=a678b16a7df891a85c2f5062273f5071 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=2594&ixlib=php-1.2.1&w=1600&s=457eeea4f88c8a7fc451d10fac59070c 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-18.jpg?auto=format&crop=center&fit=crop&h=3113&ixlib=php-1.2.1&w=1920&s=0bbd2f69a7f3ae1813dca31fc266422d 1920w)
The student accommodation is spread over three new buildings: one large block set back behind a spacious landscaped courtyard and two smaller blocks facing Shepherd’s Bush Road.
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The design of the triple-layer entrance and amenity area was an integral part of the architectural process, and represents the heart of the building.
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![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=140&ixlib=php-1.2.1&w=210&s=f225be9d478d2ecda1d81663a61c7c7e 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=280&ixlib=php-1.2.1&w=420&s=3cd72eb4b9d168e892f4438cc43d263f 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=512&ixlib=php-1.2.1&w=768&s=9b98037325be825f83327b4ded154fe2 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=683&ixlib=php-1.2.1&w=1024&s=3abe5f7c456b57b788b680a83bb4ee72 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=933&ixlib=php-1.2.1&w=1400&s=4a42f105052ab8117c2317241c72526b 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=1067&ixlib=php-1.2.1&w=1600&s=b2e2026aa177e6c05cf9d02661dbfccb 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FPureHammersmith_Make-8.jpg?auto=format&crop=center&fit=crop&h=1280&ixlib=php-1.2.1&w=1920&s=7de589e14b8a92f98d2ee7b8ac06f8f5 1920w)
Off-site manufacture was used to deliver the 418 student bedrooms. Each module was prefabricated, with each ‘pod’ installed ready to use, complete with furniture and fittings.
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A typical studio has an area of 17.5m², and provides self-contained accommodation with bathroom, kitchen, study and sleeping areas.