Harrods is known for its timeless elegance. This was the main inspiration for our work on Superbrands, the store’s dedicated women’s luxury fashion floor. Make’s brief was to give the halls – at one point Edwardian private residences – a contemporary signature aesthetic.
Our design stripped away everything post-1935. This allowed us to celebrate the original Edwardian structural grid, with its almost domestically scaled spatial sequence of distinct rooms.
We created a gracious promenade through the store – a place to stroll and window shop, to see and be seen – though each brand has its own space in a more intimate setting. With reference to art galleries, we envisioned the shop windows as a series of carefully curated vitrines, displaying the artistry of each designer. The new layout creates a ‘boutique-within-a-boutique’ effect that caters to Harrods’ luxury clientele.
The materials we chose also reflect Harrods’ rich heritage: Portoro marble, black granite, bronze and brass. The original columns have been restored and given new prominence, as have the ’halo’ features in the hall ceilings. The entire project protects and celebrates this Grade II-listed building, and reinforces Harrods’ status as the world’s premier high fashion retailer.
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This magical space has allowed us to expand each of the brands’ product offerings and create a ‘world of shops’ within Harrods, allowing our customers an unrivalled luxury experience within their favourite brands.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=342&ixlib=php-1.2.1&w=210&s=ca247fa8375e5acb4c427ea3bbb50385 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=684&ixlib=php-1.2.1&w=420&s=d19d51d2c250706faa51ceaa36c48232 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=1250&ixlib=php-1.2.1&w=768&s=cf9b05cd7932c5302879d9a5a6691bcc 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=1667&ixlib=php-1.2.1&w=1024&s=5db5e0d09dbbc2821f994157a39912f6 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=2279&ixlib=php-1.2.1&w=1400&s=2609ba12ec583e5971923c97d474b623 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=2605&ixlib=php-1.2.1&w=1600&s=ddeac729235391f73711595af1086827 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F12%2FHarrodsSuperbrands_Make-29.jpg?auto=format&crop=center&fit=crop&h=3126&ixlib=php-1.2.1&w=1920&s=4df239a20f5e3a4d7c5803e0b17308d8 1920w)
Corner rotunda with a top-lit oculus, which gives illusion of height. Ceiling design mirrored in hand-cut Italian Calacatta and Savoy Blue marble floor.
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