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LSQ London
Current
  • All
  • Architecture
  • Interior design
  • Urban design
left The Big Data Institute right Opera Residences list Project list
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Reimagining a London landmark

LSQ London

  • Location London, UK
  • Status Built
  • Service Architecture
  • Sectors Refurbishment, Retail, Workplace
  • Area 16,300m²/175,500ft²
  • Client Linseed Assets

LSQ London was once a familiar historic London building, comprising the whole west side of Leicester Square. The 1920s building, an Edwardian structure characteristic of the area, was grand but outdated. The interior floors fell short of modern office standards; the ground-floor retail spaces were uninviting and cut off from the square. Our brief was to create a new high-spec office building that captures the appeal of today’s West End while preserving the elegance of the original stone facade.

The goal was not just to reimagine but to reinvent – to retain the look and feel of the old building while unlocking the site’s true potential. Along with a completely new structure and core, we added an upper storey with an elegant curved roof, high-end retail space, and outdoor dining that blends into the streetscape.

The result is a vibrant and engaging space encased in the existing facade – an integral part of one of the world’s busiest squares and a fitting tribute to the building’s history. It will be an exciting place to meet, work, shop and eat for decades to come.

Read MoreRelated
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Detail of bronze anodised aluminium fins on mansard roof. The new Portland stone attic storey features four new clocks on each corner.

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The high-quality materials in the reception – including Portuguese limestone and bronze anodised aluminium – reference the materials found in the original building.

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The development of this key island site is already transforming the West End, and the new building will be an exciting addition to this dynamic area.
David Ainsworth
Chief executive, CORE
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'Blackbird (the persistence of vision)', by artist Kenny Hunter, is a frieze that wraps around the building above the ground floor.
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The artwork depicts a blackbird in flight, referencing early photographic studies of motion by Eadweard Muybridge.
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Awards

  • RIBA London Awards 2018 Shortlisted
  • London Planning Awards 2018 Shortlisted – Best Place to Work
  • Structural Steel Design Awards 2017 Winner
  • Building Awards 2017 Shortlisted – Refurbishment Project of the Year
  • OAS Development Awards 2017 Shortlisted – Best West End New-Build
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