Client Linseed Assets
Dimensions 390mm(l) x 270mm(w) x 375mm(h)
Time to make 2 days
Materials Plastic tubes, copper colour paint
Model-makers/designers Andrew Taylor, Dan Murray, Paul Miles and Mindseye
The project
The brief for our LSQ London redevelopment was to create a new high-spec office and retail offer that captured the appeal of today’s West End while preserving the elegance and character of the original 1930s stone facade.
The office component of the project was aimed at redefining this landmark building in Leicester Square as a desirable office destination, with the reception, lobbies and office floorplate fit-out taking inspiration from the original features and fittings.
The retained facade allowed for an exceptionally generous ceiling height in the office entrance lobby. We took the unique opportunity to celebrate that height with a sculptural lighting feature that could draw attention upward and mark the office entrance in a subtle, yet memorable way. The design of the feature references cultural aspects of the West End, including its celebrated cinema, theatre and hotel lobby design.
The model
It can be hard to communicate lighting effects via sketches and renders, and it wasn’t until we made a working model of the installation that the wider design team started to understand its potential and the qualities of the light and materials. The model showed aspects that were otherwise difficult to simulate, like the warm molten-like glow of the metal catching adjacent lights and the animation of the undulating form when the observer’s perspective shifts.
