![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=158&ixlib=php-1.2.1&w=210&s=f05e8011497236067d3f69eca1d9e146 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=315&ixlib=php-1.2.1&w=420&s=f4c121094d1def142f0d49fff05705b2 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=576&ixlib=php-1.2.1&w=768&s=f083d3c081408697061acc889d159f0b 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=768&ixlib=php-1.2.1&w=1024&s=77d901f58717563d405dc93d7749fdf5 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=1050&ixlib=php-1.2.1&w=1400&s=26f048143aef641b6e64051b12d7f53e 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=1200&ixlib=php-1.2.1&w=1600&s=3fef060748b56a08b3734c965466025d 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-2.jpg?auto=format&crop=center&fit=crop&h=1440&ixlib=php-1.2.1&w=1920&s=b2bada9af5e30e91c453d6b1f4de3a7a 1920w)
Firstly, it’s a touchpoint for building a positive relationship with the local communities, which use the market and have influence over the area’s future.
Secondly, it’s effectively the staff canteen for the YouTube employees in the office building above. In the tech world’s war for talent, Google has always stood out by offering unique amenities and benefits to it employees, and this central-Manhattan foodie destination is one of its selling points.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=158&ixlib=php-1.2.1&w=210&s=97e52047a1c73cf9dd86dcda26722409 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=315&ixlib=php-1.2.1&w=420&s=98642ac6ba2eab4bd24f9b82859daa01 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=576&ixlib=php-1.2.1&w=768&s=d7919c62c2bd965d6c4719ddb0025d02 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=768&ixlib=php-1.2.1&w=1024&s=3740d2fcafdcd375e2b575d5b32bcf54 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=1050&ixlib=php-1.2.1&w=1400&s=dbe796c2a0a6a6dd6fdafcb1c34bb1d1 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=1200&ixlib=php-1.2.1&w=1600&s=ebe3b6773e7e12e0dc1892bcd5523a7b 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-3.jpg?auto=format&crop=center&fit=crop&h=1440&ixlib=php-1.2.1&w=1920&s=add916033a7bab2d322aaaf2cb53d7ba 1920w)
Thirdly, like Amazon, Google is likely using the public space to collect real-world data on people and their behaviour, which is probably far more valuable than the merchandise on display.
In short, the market’s real purpose is to attract and establish relationships between different “tribes” within Manhattan.
A gateway into the WeCompany
Made by We in Manhattan is a space split into two halves. From the street you walk into a coffee bar featuring colourful exhibition-style displays of products developed by WeWork members. Beyond this, accessed via a check-in/out system similar to that of a gym, is WeWork’s pay-per-minute workspace, outfitted with various working stations, meeting rooms and phone booths, geared towards individuals or small groups of people.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=158&ixlib=php-1.2.1&w=210&s=2f81b5d0fd51a909b97aff0884ac97c2 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=315&ixlib=php-1.2.1&w=420&s=9ab352bd375502582b27088d0a727aff 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=576&ixlib=php-1.2.1&w=768&s=9f2ea958baad14b22fa64399b1f11864 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=768&ixlib=php-1.2.1&w=1024&s=f0b6c99f067cd23e29f20d93d9605fbd 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=1050&ixlib=php-1.2.1&w=1400&s=39e9dafe492539117ea564a457db3019 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=1200&ixlib=php-1.2.1&w=1600&s=62ffbcd3b801199d26e9d91b35e3b818 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-4.jpg?auto=format&crop=center&fit=crop&h=1440&ixlib=php-1.2.1&w=1920&s=a0607e8683f4f7595862859b41f798dd 1920w)
The purpose of the space is to give anyone access to the world of the WeWork members and to remove the traditional boundaries that exist between office workers and the public. It is a space that represents the changing ways in which people work, reflecting the emergence of freelancing and the gig-economy.
Even though WeWork is not a retail developer, it is using a retail space to promote its business model in a highly visible and accessible way. This “shop” is not about selling products, it is selling the WeWork brand and the successes of its members. Its value would be derived not from direct sales, but through the awareness it raises and the long-term members it recruits.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=158&ixlib=php-1.2.1&w=210&s=14d2de4b60a060e9052972e4230d2eaf 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=315&ixlib=php-1.2.1&w=420&s=bb903332d58fbc9dc6cc265dad775578 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=576&ixlib=php-1.2.1&w=768&s=b3a23e4935620ec93403f0646c8e3335 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=768&ixlib=php-1.2.1&w=1024&s=517ff9ae1821d51f7d939cb0633cb5d9 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=1050&ixlib=php-1.2.1&w=1400&s=90b96cd9593cda9e59e5a288d3f0a8a4 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=1200&ixlib=php-1.2.1&w=1600&s=f25834a80a90be6c91ce73dbddf8a61a 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2019%2F09%2FPart2-5.jpg?auto=format&crop=center&fit=crop&h=1440&ixlib=php-1.2.1&w=1920&s=f265a9f6517c20ca0fb95d8e83a2a4d6 1920w)
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