![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=140&ixlib=php-1.2.1&w=210&s=50219bd23df2a441feba40c9892486fa 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=280&ixlib=php-1.2.1&w=420&s=40bfec97297ac3352f56ae015568c035 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=512&ixlib=php-1.2.1&w=768&s=27ca5db8a700571aae765e27269f19b6 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=683&ixlib=php-1.2.1&w=1024&s=a07d10b736fa05c120f9b8b51eed57d8 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=934&ixlib=php-1.2.1&w=1400&s=119e8f8227da587ecf84c28432aa27b5 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=1067&ixlib=php-1.2.1&w=1600&s=010f6d282ee894c0f1b9991d1f02cdb6 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Oliver-Hall-scaled.jpg?auto=format&crop=center&fit=crop&h=1280&ixlib=php-1.2.1&w=1920&s=a0b8ea3500c43f382b78e60958e92b1d 1920w)
B Corp with Oliver Hall
A key member of our "Bee-keeper" team that stewarded the practice through the B Corp certification process, architect and leader of our in-house sustainability team Oliver Hall explored Make's performance in each of the five impact areas of B Corp. He encouraged all participants to reimagine what Make could do within these five areas in the future, challenging everyone to think outside the box and share their ideas. B Corp accreditation not only showcases our commitment to environmental, social and governance responsibilities but also demonstrates how we collectively contribute to Make's role as industry leaders in driving positive change.
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During Oliver’s workshop, Makers proposed numerous initiatives to advance Make’s social and environmental focus, including strategies to engage with communities during projects, simple changes we could make to our materials selection process, and the potential to use our studio courtyard space for food cultivation and wellbeing. This exercise yielded valuable insights and potential strategies to embed into the practice, reaffirming Make’s commitment to employees, clients and the communities we work with.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=140&ixlib=php-1.2.1&w=210&s=1d18b00711abe5f5819a29a22edc7832 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=280&ixlib=php-1.2.1&w=420&s=80e342a29c1c73d083b3bedd3c875f5f 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=512&ixlib=php-1.2.1&w=768&s=7191ceeb68de857fa83adbaf205b1630 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=682&ixlib=php-1.2.1&w=1024&s=97460a0d0395b0385f7c0ce1e94a11e1 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=933&ixlib=php-1.2.1&w=1400&s=8f669d143a9d8b4a1582869f2b7227b7 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=1066&ixlib=php-1.2.1&w=1600&s=ee9816c5444cbf05295fef7b81779d65 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-1-scaled.jpg?auto=format&crop=center&fit=crop&h=1280&ixlib=php-1.2.1&w=1920&s=44614c8469ddfb7193cdf58ec81e8280 1920w)
Greenwashing Unpacked with Kate Fleming and Sara Veale
Kate Fleming and Sara Veale from Make’s Communications team delved into the various ways greenwashing is used in different aspects of our lives, from fashion to politics to architecture. We learned not only how to spot greenwashing in action but also how to communicate our design decisions and practices more clearly, responsibly and accurately. Kate and Sara also shared Make's commitment to the Bennetts Associates "Tell the Truth" campaign, which advocates for honest marketing and communications across our industry.
In the realm of sustainability, there’s rarely a single, definitive approach but rather a sliding scale of interventions that we can employ to reduce the environmental impacts of our projects, depending on the context and suitability. Through providing context and evidence to support our claims, we can provide a better explanation of our work and accurately convey our sustainability efforts, from the benefits we bring to the local community to our materials choices and carbon-related design decisions. Kate and Sara’s workshop served as a collective reminder that authentic change is founded on evidence-based decisions, motivating us all to actively champion this approach.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=140&ixlib=php-1.2.1&w=210&s=d77cbb3b221cbda235a3db8fb04abecf 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=280&ixlib=php-1.2.1&w=420&s=a4edd11553d1ce449ec73726121c1ccb 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=512&ixlib=php-1.2.1&w=768&s=8f31cea278a99e981db7b38c102dacd4 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=682&ixlib=php-1.2.1&w=1024&s=c1ab760f60b4bd7041d10c39c9d6eb64 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=933&ixlib=php-1.2.1&w=1400&s=f9ea469154aa79d4e929310797b203da 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=1066&ixlib=php-1.2.1&w=1600&s=37fca38bc4a4e662cb4e1cd0e8493302 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2023%2F12%2FMake-Neutral-Day-Greenwashing-Unpacked-2-scaled.jpg?auto=format&crop=center&fit=crop&h=1280&ixlib=php-1.2.1&w=1920&s=5e11cb5974487d3aa04520238b334072 1920w)
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Carbon Accounting with Peter Greaves
Make Neutral Day concluded with an update on our annual studio carbon footprint with architect Peter Greaves. Peter highlighted the progress we've already made in our ongoing mission to reduce the carbon impact of our studios – spanning scope 1 to 3. From reducing our energy use to addressing challenges with refrigerants, along with our Sydney studio’s power supply becoming fossil-fuel-free, it was evident that we’re heading in the right direction, making substantial strides towards reducing our global carbon footprint. However, as Peter noted, there is still more we can do. As we wrapped up the day, it was evident that ethical and empathetic design within the realm of sustainable architecture is an ongoing process. From B Corp to truthful communications and our studio's carbon footprint, each of the topics discussed plays a pivotal role in the broader puzzle of building a better future. Sustainability is not a mere checkbox but a mindset that should inform every decision we make.