London & Regional Properties has been granted planning permission for the redevelopment of the former Hammersmith Palais site by Hammersmith and Fulham Council.
The Make designed development will provide a mix of high quality student accommodation alongside an active street frontage of leisure and retail space.
The scheme has been revised following a previous application which was declined by the planning committee in 2009. The new scheme has been sensitively stitched into the surrounding streetscape of the Shepherd's Bush Road and pays particular attention to the relationship of the building with the listed buildings surrounding the site, examining the scale, symmetry, facade and massing.
Simon Robins of Make said "We are delighted that our application has been given the green light. Our updated proposal has evolved in collaboration and consultation with the Local Planning Authority, English Heritage, The GLA and local resident associations in order to directly tackle the concerns of the previous submission."
"The joint efforts of our team have generated a sensitive and appropriate architectural solution which will be rooted in the context of the Hammersmith Broadway Conservation Area and stitch historic frontage of the Shepherd's Bush Road back together."
The new development will provide 418 fully equipped studio flats for students studying in the capital alongside 2,800m² of leisure and retail space at ground and basement levels.
The original application to redevelop the derelict and partially demolished site was submitted in July 2009 with proposals comprising a mixed use building of 445 student flats and auxiliary leisure uses.